By Mike Bawden
More than 7 out of 10 people watch local TV news. News is still the top draw to television, according to a recent Pew study. Some key findings of the study include:
- Cable news viewers watched nearly twice as much news as broadcast viewers.
- Heavy news viewers tend to watch more cable news than broadcast news.
- The heaviest news viewers (top 30%) watch more news than the other 70% combined.
- 58% of US adults watch both local and network news.
- More than a quarter of Fox News viewers also tune in to MSNBC.
- More than a third of MSNBC viewers also tune in to Fox News.
- While the three big cable news outlets rank highly among most trafficked news websites, their audiences represent just a small sliver of the Internet-consuming public (9% or less).
Digital magazines won’t replace print any time soon. Sam Kirkland, writing for Poynter, takes a deeper look at the impact and advantages of digital/tablet-based magazines versus their print counterparts. His point: e-Magazines may not replace print versions any time soon, but we shouldn’t write them off, either.
Meet Twitter’s new BFF: TV. Fast Company provides an interesting look into Twitter’s efforts to integrate with the most powerful media around … television. The microblogging tool offers a “massively shared experience” around real-world events broadcast on TV and intends to use that ability to drive value in the company when it goes public.
Brand tweets gone bad. Digiday shares some of the worst brand tweets of the week. And some of these are really, really bad.
How to get a mobile mom into your store this holiday season. Julie Michaelson provides four tips on how to step up your retail game this holiday season by attracting the hottest shopping demographic: the mobile mom.
One more reason to dislike online advertising. A recent research study performed by Sticky says that while claims are that half of the online ads displayed can be seen, the percentage of ads that are actually seen is closer to 14%. Yikes.
Gamifying the retail space. The restaurant chain, Cosi, is taking a gaming mentality when it comes to engaging its customers. Read how they’re promoting the fall items on their menu by creating an in-store game experience.
Know the difference between “doing no wrong” and “getting things right.” In a very smart blog post on how ego can get in the way of creative thinking, writer/author Todd Henry offers this little tidbit of insight: “… be confident, but also be adaptable.”
I agree. Flexibility is the strongest sign of a nimble mind.
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